Matt Locke

Small Ideas, What We Can Learn About Creative Friction From Condé Nast, and Why We Should All Get Lost

Oct 9, 2026

•

4 min read

Small Ideas, What We Can Learn About Creative Friction From Condé Nast, and Why We Should All Get Lost

Ten creative links that inspired us this week

Matt Locke

The Encyclopaedia of Cats, The History of Concrete, and The Surprising Romance of Blackberry Messenger.

Sep 25, 2026

•

4 min read

The Encyclopaedia of Cats, The History of Concrete, and The Surprising Romance of Blackberry Messenger.

Ten creative links that inspired us this week

Matt Locke

Ghost Creators, The User Ladder, and Lessons in Storytelling From Toy Story 3

Sep 11, 2026

•

5 min read

Ghost Creators, The User Ladder, and Lessons in Storytelling From Toy Story 3

Ten creative links that inspired us this week

Matt Locke

Designing With Love, Rubber Band Computers, and the 30,000 Mile Fish Finger

Aug 28, 2026

•

4 min read

Designing With Love, Rubber Band Computers, and the 30,000 Mile Fish Finger

Ten creative links that inspired us this week

Matt Locke

80s VHS Dating Videos, Tom Scott's Advice For Creators, and The One Time Zuck Was Actually Right About The Future

Aug 14, 2026

•

4 min read

80s VHS Dating Videos, Tom Scott's Advice For Creators, and The One Time Zuck Was Actually Right About The Future

Ten creative links that inspired us this week

Matt Locke

Jul 31, 2026

•

4 min read

A Timeline Of The Future, The New Brand Folklore, and The Most Important Trainer You've Never Heard Of

Ten creative links that inspired us this week

Matt Locke

Email Is Still King, Awesome Eye Candy, and 5 Things We Can Learn From Pixar About Creative Friction

Jul 24, 2026

•

4 min read

Email Is Still King, Awesome Eye Candy, and 5 Things We Can Learn From Pixar About Creative Friction

Ten creative links that inspired us this week

Matt Locke

Uncanny Robot Hands, Fake Spotify Streams, and How Playtex Helped Nasa Make Spacesuits

Jul 10, 2026

•

4 min read

Uncanny Robot Hands, Fake Spotify Streams, and How Playtex Helped Nasa Make Spacesuits

Ten creative links that inspired us this week

Matt Locke

Carl Sagan's 1970s Virtual Sets, Silly Software Projects, and The Gift of Room Tone

Jun 26, 2026

•

3 min read

Carl Sagan's 1970s Virtual Sets, Silly Software Projects, and The Gift of Room Tone

Ten creative links that inspired us this week

Matt Locke

Tiny Awards, A History of the US in 250 Videos, and David Hockney's Secret Knowledge

Jun 12, 2026

•

4 min read

Tiny Awards, A History of the US in 250 Videos, and David Hockney's Secret Knowledge

Ten creative links that inspired us this week

Matt Locke

Who Owns Your Face? The Boring Internet, and The AI Hangover Will Be Delightful

May 29, 2026

•

4 min read

Who Owns Your Face? The Boring Internet, and The AI Hangover Will Be Delightful

Ten creative links that inspired us this week

Matt Locke

What Your Browser Knows About You, Why Every Company Should Be a Publisher, and How To Prove You're A Time Traveller

May 15, 2026

•

4 min read

What Your Browser Knows About You, Why Every Company Should Be a Publisher, and How To Prove You're A Time Traveller

Ten creative links that inspired us this week

Matt Locke

The Return of Vine, B2B minigames, and Why Every Company Sounds Like ChatGPT

May 1, 2026

•

3 min read

The Return of Vine, B2B minigames, and Why Every Company Sounds Like ChatGPT

Ten creative links that inspired us this week

Matt Locke

Apr 17, 2026

•

3 min read

The New Rules of Bundling, The Last Quiet Thing, And How To Make Your Newsletter More Human

Ten creative links that inspired us this week

Matt Locke

Victorian Chatbots, LinkedIn Benchmarks, and Warhammer: The Musical!

Apr 2, 2026

•

8 min read

Victorian Chatbots, LinkedIn Benchmarks, and Warhammer: The Musical!

Ten creative links that inspired us this week

Matt Locke

What 81,000 People Want From AI, The V&A's Tiny Books, and Designing For Your Audience's Next Superpower

Mar 20, 2026

•

9 min read

What 81,000 People Want From AI, The V&A's Tiny Books, and Designing For Your Audience's Next Superpower

Ten creative links that inspired us this week

Matt Locke

Why Podcasts Are Now ChatCasts, What Happens When You Verify On LinkedIn, and The Ens*ittificator

Mar 6, 2026

•

8 min read

Why Podcasts Are Now ChatCasts, What Happens When You Verify On LinkedIn, and The Ens*ittificator

Ten creative links that inspired us this week

Matt Locke

A Taxonomy of AI, The History of Super Mario, and Brands as Dinner Party Guests

Feb 20, 2026

•

8 min read

A Taxonomy of AI, The History of Super Mario, and Brands as Dinner Party Guests

Ten creative links that inspired us this week

Matt Locke

The Podcast Ecosystem, Radical Fonts, and a History of Paris in 2.5mins

Feb 6, 2026

•

8 min read

The Podcast Ecosystem, Radical Fonts, and a History of Paris in 2.5mins

Ten creative links that inspired us this week

Matt Locke

Social Video Is Taking Over TV, Kriss Kross Changed My Life, And How To Prove You're Not A Robot

Jan 23, 2026

•

8 min read

Social Video Is Taking Over TV, Kriss Kross Changed My Life, And How To Prove You're Not A Robot

Ten creative links that inspired us this week

Matt Locke

Jan 9, 2026

•

8 min read

Mix Your Own MTV, The Changing Patterns of Brand Growth, and What's So Great About Britain?

Ten creative links that inspired us this week

Matt Locke

The Year Tech Embraced Fakeness, The First Digital Camera, and All Of Human History In One Hour

Dec 12, 2025

•

8 min read

The Year Tech Embraced Fakeness, The First Digital Camera, and All Of Human History In One Hour

Ten creative links that inspired us this week

Matt Locke

Hollywood's AI Freakout, Email Time Machines, and How Sandwiches Took Over Britain

Nov 28, 2025

•

9 min read

Hollywood's AI Freakout, Email Time Machines, and How Sandwiches Took Over Britain

Ten creative links that inspired us this week

Matt Locke

The Day The Berlin Wall Fell, The Future of Search, and Hollywood's Secret Magic Consultancy

Nov 14, 2025

•

8 min read

The Day The Berlin Wall Fell, The Future of Search, and Hollywood's Secret Magic Consultancy

Ten creative links that inspired us this week

Matt Locke

How System One Reinvented Their B2B Content, The History of Moon Photos, and What it Felt Like to be Online in 1995

Oct 31, 2025

•

8 min read

How System One Reinvented Their B2B Content, The History of Moon Photos, and What it Felt Like to be Online in 1995

Ten creative links that inspired us this week

Matt Locke

Matt Locke

Small Ideas, What We Can Learn About Creative Friction From Condé Nast, and Why We Should All Get Lost

The Encyclopaedia of Cats, The History of Concrete, and The Surprising Romance of Blackberry Messenger.

Ghost Creators, The User Ladder, and Lessons in Storytelling From Toy Story 3

Designing With Love, Rubber Band Computers, and the 30,000 Mile Fish Finger

80s VHS Dating Videos, Tom Scott's Advice For Creators, and The One Time Zuck Was Actually Right About The Future

A Timeline Of The Future, The New Brand Folklore, and The Most Important Trainer You've Never Heard Of

Email Is Still King, Awesome Eye Candy, and 5 Things We Can Learn From Pixar About Creative Friction

Uncanny Robot Hands, Fake Spotify Streams, and How Playtex Helped Nasa Make Spacesuits

Carl Sagan's 1970s Virtual Sets, Silly Software Projects, and The Gift of Room Tone

Tiny Awards, A History of the US in 250 Videos, and David Hockney's Secret Knowledge

Who Owns Your Face? The Boring Internet, and The AI Hangover Will Be Delightful

What Your Browser Knows About You, Why Every Company Should Be a Publisher, and How To Prove You're A Time Traveller

The Return of Vine, B2B minigames, and Why Every Company Sounds Like ChatGPT

The New Rules of Bundling, The Last Quiet Thing, And How To Make Your Newsletter More Human

Victorian Chatbots, LinkedIn Benchmarks, and Warhammer: The Musical!

What 81,000 People Want From AI, The V&A's Tiny Books, and Designing For Your Audience's Next Superpower

Why Podcasts Are Now ChatCasts, What Happens When You Verify On LinkedIn, and The Ens*ittificator

A Taxonomy of AI, The History of Super Mario, and Brands as Dinner Party Guests

The Podcast Ecosystem, Radical Fonts, and a History of Paris in 2.5mins

Social Video Is Taking Over TV, Kriss Kross Changed My Life, And How To Prove You're Not A Robot

Mix Your Own MTV, The Changing Patterns of Brand Growth, and What's So Great About Britain?

The Year Tech Embraced Fakeness, The First Digital Camera, and All Of Human History In One Hour

Hollywood's AI Freakout, Email Time Machines, and How Sandwiches Took Over Britain

The Day The Berlin Wall Fell, The Future of Search, and Hollywood's Secret Magic Consultancy

How System One Reinvented Their B2B Content, The History of Moon Photos, and What it Felt Like to be Online in 1995

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