Matt Locke

The Podcast Ecosystem, Radical Fonts, and a History of Paris in 2.5mins

Feb 6, 2026

•

8 min read

The Podcast Ecosystem, Radical Fonts, and a History of Paris in 2.5mins

Ten creative links that inspired us this week

Matt Locke

Social Video Is Taking Over TV, Kriss Kross Changed My Life, And How To Prove You're Not A Robot

Jan 23, 2026

•

8 min read

Social Video Is Taking Over TV, Kriss Kross Changed My Life, And How To Prove You're Not A Robot

Ten creative links that inspired us this week

Matt Locke

Jan 9, 2026

•

8 min read

Mix Your Own MTV, The Changing Patterns of Brand Growth, and What's So Great About Britain?

Ten creative links that inspired us this week

Matt Locke

The Year Tech Embraced Fakeness, The First Digital Camera, and All Of Human History In One Hour

Dec 12, 2025

•

8 min read

The Year Tech Embraced Fakeness, The First Digital Camera, and All Of Human History In One Hour

Ten creative links that inspired us this week

Matt Locke

Hollywood's AI Freakout, Email Time Machines, and How Sandwiches Took Over Britain

Nov 28, 2025

•

9 min read

Hollywood's AI Freakout, Email Time Machines, and How Sandwiches Took Over Britain

Ten creative links that inspired us this week

Matt Locke

The Day The Berlin Wall Fell, The Future of Search, and Hollywood's Secret Magic Consultancy

Nov 14, 2025

•

8 min read

The Day The Berlin Wall Fell, The Future of Search, and Hollywood's Secret Magic Consultancy

Ten creative links that inspired us this week

Matt Locke

How System One Reinvented Their B2B Content, The History of Moon Photos, and What it Felt Like to be Online in 1995

Oct 31, 2025

•

8 min read

How System One Reinvented Their B2B Content, The History of Moon Photos, and What it Felt Like to be Online in 1995

Ten creative links that inspired us this week

Matt Locke

The Best Instagram Formats, The Meaning Matrix, and Welcome To the Post-Naive Internet

Oct 17, 2025

•

9 min read

The Best Instagram Formats, The Meaning Matrix, and Welcome To the Post-Naive Internet

Ten creative links that inspired us this week

Matt Locke

Oct 3, 2025

•

9 min read

25 Greatest Magazine Covers, How The AI Bubble Could Burst, and Is Nike's Brand Reboot Working?

10 stories that have given us creative inspiration this week

Matt Locke

Extreme Birdwatching, Creative Cheat Sheets, and Dystopian 90s Offices

Sep 19, 2025

•

9 min read

Extreme Birdwatching, Creative Cheat Sheets, and Dystopian 90s Offices

10 stories that have given us creative inspiration this week

Matt Locke

What Makes A Great Show, The History of Business Cards, and How Morning Brew Got 1.5m Subscribers

Aug 29, 2025

•

10 min read

What Makes A Great Show, The History of Business Cards, and How Morning Brew Got 1.5m Subscribers

10 stories that have given us creative inspiration this week

Matt Locke

How Hubspot Does Audience Development, The Unlikely Story Of Zippers, and What It's Like To Be A Homicide Detective

Aug 22, 2025

•

9 min read

How Hubspot Does Audience Development, The Unlikely Story Of Zippers, and What It's Like To Be A Homicide Detective

10 stories that have given us creative inspiration this week

Matt Locke

Tiny Awards, How To Build Prototypes, and What Happens When Your Art Gets Banned

Aug 8, 2025

•

10 min read

Tiny Awards, How To Build Prototypes, and What Happens When Your Art Gets Banned

10 stories that have given us creative inspiration this week

Matt Locke

How Conde Nast Grows Their Audience Funnel, Knowledge Bottles, and Bob Ross Baseball Cards

Jul 25, 2025

•

10 min read

How Conde Nast Grows Their Audience Funnel, Knowledge Bottles, and Bob Ross Baseball Cards

10 stories that have given us creative inspiration this week

Matt Locke

Buttons I'd Like To Press, Deleting Your Second Brain, and How We Built Bluey

Jul 11, 2025

•

10 min read

Buttons I'd Like To Press, Deleting Your Second Brain, and How We Built Bluey

10 stories that have given us creative inspiration this week

Matt Locke

Illustrations That Look Like Rubber Hoses, How To Kill Your Darlings, and Why Your Teams Should Experiment

Jun 27, 2025

•

11 min read

Illustrations That Look Like Rubber Hoses, How To Kill Your Darlings, and Why Your Teams Should Experiment

10 stories that have given us creative inspiration this week

Matt Locke

The 100% AI Free Edition: 22 Viral Museum Videos, Puffin Cam and The Genius of Sly Stone

Jun 13, 2025

•

8 min read

The 100% AI Free Edition: 22 Viral Museum Videos, Puffin Cam and The Genius of Sly Stone

10 stories that have given us creative inspiration this week

Matt Locke

Finding MF DOOM, Are Animals Persons, and How To Do Things You Can't Measure

May 30, 2025

•

11 min read

Finding MF DOOM, Are Animals Persons, and How To Do Things You Can't Measure

10 stories that have given us creative inspiration this week

Matt Locke

The Creative Power of Walking, How Youtube Redrew the TV Map, and What Would A Good AI look like?

May 16, 2025

•

9 min read

The Creative Power of Walking, How Youtube Redrew the TV Map, and What Would A Good AI look like?

10 stories that have given us creative inspiration this week

Matt Locke

Sacked Scientist Stories, AI Agatha Christie, and Incredible Indoor Sky-Diving

May 2, 2025

•

9 min read

Sacked Scientist Stories, AI Agatha Christie, and Incredible Indoor Sky-Diving

10 stories that have given us creative inspiration this week

Matt Locke

The New Cultural Infrastructure, Moose Live Streams, and Why Every Marketing Channel Sucks Right Now

Apr 17, 2025

•

9 min read

The New Cultural Infrastructure, Moose Live Streams, and Why Every Marketing Channel Sucks Right Now

10 stories that have given us creative inspiration this week

Matt Locke

Why America Needs Public Media, What the Ad Industry Will Look Like in 2050, and the Death of Friday Night Drinks

Apr 4, 2025

•

13 min read

Why America Needs Public Media, What the Ad Industry Will Look Like in 2050, and the Death of Friday Night Drinks

10 stories that have given us creative inspiration this week

Matt Locke

Adolescence, Conversations, and Shopping for Superman

Mar 21, 2025

•

9 min read

Adolescence, Conversations, and Shopping for Superman

10 stories that have given us creative inspiration this week

Matt Locke

Decisive Moments, Creative Playbooks and Who Is Really Watching TV?

Feb 28, 2025

•

10 min read

Decisive Moments, Creative Playbooks and Who Is Really Watching TV?

10 stories that have given us creative inspiration this week

Matt Locke

Roald Dahl's New Identity, Your Cool Friend and When Social Proof Goes Wrong

Feb 21, 2025

•

9 min read

Roald Dahl's New Identity, Your Cool Friend and When Social Proof Goes Wrong

10 stories that have given us creative inspiration this week

Matt Locke

Matt Locke

The Podcast Ecosystem, Radical Fonts, and a History of Paris in 2.5mins

Social Video Is Taking Over TV, Kriss Kross Changed My Life, And How To Prove You're Not A Robot

Mix Your Own MTV, The Changing Patterns of Brand Growth, and What's So Great About Britain?

The Year Tech Embraced Fakeness, The First Digital Camera, and All Of Human History In One Hour

Hollywood's AI Freakout, Email Time Machines, and How Sandwiches Took Over Britain

The Day The Berlin Wall Fell, The Future of Search, and Hollywood's Secret Magic Consultancy

How System One Reinvented Their B2B Content, The History of Moon Photos, and What it Felt Like to be Online in 1995

The Best Instagram Formats, The Meaning Matrix, and Welcome To the Post-Naive Internet

25 Greatest Magazine Covers, How The AI Bubble Could Burst, and Is Nike's Brand Reboot Working?

Extreme Birdwatching, Creative Cheat Sheets, and Dystopian 90s Offices

What Makes A Great Show, The History of Business Cards, and How Morning Brew Got 1.5m Subscribers

How Hubspot Does Audience Development, The Unlikely Story Of Zippers, and What It's Like To Be A Homicide Detective

Tiny Awards, How To Build Prototypes, and What Happens When Your Art Gets Banned

How Conde Nast Grows Their Audience Funnel, Knowledge Bottles, and Bob Ross Baseball Cards

Buttons I'd Like To Press, Deleting Your Second Brain, and How We Built Bluey

Illustrations That Look Like Rubber Hoses, How To Kill Your Darlings, and Why Your Teams Should Experiment

The 100% AI Free Edition: 22 Viral Museum Videos, Puffin Cam and The Genius of Sly Stone

Finding MF DOOM, Are Animals Persons, and How To Do Things You Can't Measure

The Creative Power of Walking, How Youtube Redrew the TV Map, and What Would A Good AI look like?

Sacked Scientist Stories, AI Agatha Christie, and Incredible Indoor Sky-Diving

The New Cultural Infrastructure, Moose Live Streams, and Why Every Marketing Channel Sucks Right Now

Why America Needs Public Media, What the Ad Industry Will Look Like in 2050, and the Death of Friday Night Drinks

Adolescence, Conversations, and Shopping for Superman

Decisive Moments, Creative Playbooks and Who Is Really Watching TV?

Roald Dahl's New Identity, Your Cool Friend and When Social Proof Goes Wrong

Storythings Newsletter

Home

Storythings

Who we are

Services

Ideas

Contact Us

Case Studies